In any business, profession, or hobby, you’ll always have nay-sayers pointing to some old, usually untrue, chestnuts about the reasons why you shouldn’t do something. Algae biofuels is no exception. In fact, if anything, the tripe trotted out by the “Armchair Generals” in algae biofuels is pretty much epic.
The bull excretion usually takes on 3 forms:
Anyhoo…onto the the 6 all time favorite myths and excuses usually from the crowd above.
1.) Only “Big Oil” has the ability to make algae bio fuels work. Wrong. This flies in the face of the fact that most research into algae biofuels are, or were started, by small research grants or entrepreneurs on a boot strap budget. After the pioneers PROVED IT, then “Big Oil” got involved. Of course, Big Oil is perfectly happy if you believe their propaganda. It’s why they put it out there to begin with. If you stay tied to their gas pumps, paying through the nose every week for the rest of your life, they consider it a job well done. If only Big Oil or the government can do it, then why haven’t they done it yet? Commercial scale algae biodiesel is still in the fantasy stage. Only small scale, is reality so far. Also, localized production of fuel scares the crap out them. The last thing they want to do is compete with 1000’s of small, localized producers who can produce fuel cheaper than they can suck it out of the ground. Something like that might introduce REAL competition into the marketplace, and they certainly wouldn’t want that.
Yeah, but…
2.) It’s too difficult to grow algae. They are absolutely right. In fact, it is so difficult to grow algae that most people have to buy industrial grade chemicals to kill it in their swimming pools and bird baths. The products on the market to “rid yourself of algae” far out number the products to promote growth. If it is so hard to grow algae why are there so many products out there to control the growth of it? Most people can’t kill it if they want to.
The fact is that algae is one of the most prolific life forms in the history of the earth, responsible not only for the vast oceans of oil under the surface, but also allowed every other life form to evolve. It is one of the basic building blocks of life. Without algae, there would be no life as we know it. It exists in every climate, even on the polar caps. The truth is, the opposite is true, most people have a hard time getting rid of it, or controlling it, …not growing it.
Yeah, but…
3.) You need high-tech equipment to get started. If you mean the kind of high-tech equipment you can find at your local pet and/or fish aquarium store, yes. In fact, you might even have to spend upwards of $30 or so for this high-tech equipment to start experimenting. So if your idea of “high-tech” is maintaining a gold fish bowl, then this is certainly a reason to stop right there.
Yeah, but…
4.) It’s impossible and/or algae oil doesn’t really exist. Yes, algae oil is a complete myth. Lucky for us, scores of these people are on hand to point this out and save us from embarrassing ourselves. It is now so impossible that every oil company, all the major airlines, NASA, the Army, the Navy, the Air force, the Dept. of Energy, President Obama, over 100 schools and colleges, 1000’s of companies, not to mention 100,000’s of ordinary people all over the world, have all decided to join in the madness, mayhem, and mass hysteria.
Yeah, but…
5.) You can’t hope to compete. Especially if you don’t try. They are 100% correct on that one too. It’s amazing that if you never do anything, never take a chance, or never try, how true those words of wisdom always seem to be.
Yeah, but…
6.) If it was easy, everyone would be doing it. Now this is a tricky one. The ones perpetuating this myth are usually the algae entrepreneurs themselves. THEY don’t want the competition. So if you’re lucky enough to meet someone in the biz don’t expect them to say “why this is the easiest money I ever made!” They will tell you about the long, grueling, hours. The long days of trial and error. Ideas lost or stolen. The problems involved in scale up. Technology that never works as planned, etc. And it’s probably somewhat true too.
Psst….I got a secret a I want to share…this is true in any business, or any start-up. Ask any entrepreneur. It’s NEVER as easy as they thought it was going to be going in. The difference? They didn’t give up. So SOMETHING must be going right and making it worthwhile. Like my father used to say “Listen to a person’s actions first, his words second.”
The moral of the story? There has never been any shortage of negative people. They are not an endangered species. They want you to believe you can’t succeed because THEY couldn’t. You can believe the nay-sayers if you want, or you can try it yourself. Spend a few bucks and possibly change the entire course of your life.
Yeah, but…
There is no time like the present to get started. Try it yourself and see how easy it is.
The “Algae Revolution” has begun.
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